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Portfolio

Case studies

A collection of professional product work and personal ideas, showing how I approach discovery, strategy, delivery, and measurable outcomes across both.

Work · 8 projectsPersonal · 1 project
Work8 projects

Projects delivered in professional roles

Case studies from in-role product and delivery work across Canon, energy, SaaS, and operational platforms.

AI Sales Forecaster

Leading the discovery of an AI-driven forecasting experience that gives sales and commercial teams scenario-based clarity on demand planning.

Scenario-based forecasts Focus

AI ProductForecastingSales Enablement

Agentic AI Tools for Sales & Marketing

Prioritising and validating agentic AI tools that help internal teams retrieve knowledge, enable campaigns, and unlock performance insights safely.

AI EnablementAgentic AI

Canon Professional Services (CPS) - AU & NZ

End-to-end product strategy and delivery for Canon's professional membership program across Australia and New Zealand.

MarTechSubscription Services

Residential Solar Comparison to Purchase Journey

Designed and launched Australia's first online end-to-end residential solar comparison to purchase journey.

75% Conversion Rate

E-commerceConversion Optimisation0 to 1

Cross-sell Feature Development

Led new product feature development driving increased lead generation across organic channels for utility services.

5% Lead Gen Increase

Product StrategyLead GenerationGrowth

Marketing Platforms & Digital Services

Product strategy and delivery for marketing platforms across Canon Australia and New Zealand.

MarTechDigital Campaign

B2B SaaS Client Solutions

Product evangelism and client retention during COVID era, maintaining exceptional churn metrics.

B2B SaaSClient Success

Employee Onboarding & Verification Platform

Orchestrated comprehensive employee onboarding and verification procedures optimising workflow efficiency.

HR TechProcess Optimisation