Canon Professional Services (CPS) — Self-service Platform
Built a self-service platform to give marketing teams controlled access to campaign tools while maintaining governance.
PlatformMarTechCanon2021–2023
Case Studies
A high-level, confidentiality-safe library of selected product work.
E‑commerce Conversion Optimisation
Established an experimentation roadmap and platform to test product and checkout changes and improve conversion rates.
GrowthExperimentationE‑commerce2020–2022
Inclusive Membership Design
Designed membership features to expand market reach and support creator economy behaviours with inclusive pricing and onboarding.
MembershipMarket expansionDesign2019–2021
End-to-end Solar Marketplace
Built the customer journey for a high-consideration solar marketplace to improve trust and conversion for large purchases.
MarketplaceTrustSolar2018–2020
Retention-led Product Management during COVID
Rapid retention initiatives to reduce churn and stabilise revenue during market disruption.
RetentionCrisisB2B2020