Work
Case studies
A collection of projects showing how I approach product challenges, from discovery and strategy through to delivery and measurable outcomes.
Selected work and outcomes
AI Sales Forecaster
Leading the discovery of an AI-driven forecasting experience that gives sales and commercial teams scenario-based clarity on demand planning.
Agentic AI Tools for Sales & Marketing
Prioritising and validating agentic AI tools that help internal teams retrieve knowledge, enable campaigns, and unlock performance insights safely.
Canon Professional Services (CPS) - AU & NZ
End-to-end product strategy and delivery for Canon's professional membership program across Australia and New Zealand.
Residential Solar Comparison to Purchase Journey
Designed and launched Australia's first online end-to-end residential solar comparison to purchase journey.
Cross-sell Feature Development
Led new product feature development driving increased lead generation across organic channels for utility services.
Marketing Platforms & Digital Services
Product strategy and delivery for marketing platforms across Canon Australia and New Zealand.
B2B SaaS Client Solutions
Product evangelism and client retention during COVID era, maintaining exceptional churn metrics.
Employee Onboarding & Verification Platform
Orchestrated comprehensive employee onboarding and verification procedures optimising workflow efficiency.